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Before understanding the significance of social media, you need to understand what social media is exactly. Social media are basically online communities where people interact and share content with other people. Today, social media has become highly successful and they are some of the most visited websites on the internet. For businesses of any size, social media offers a great platform for marketing. Today everyone wants to market their business on social media but first you need to know some basics.

For marketing, social media can be used in a multitude of ways, such as:-
  • It can be used for the promotion of business as well as products.
  • You can make your customers knowledgeable about your services and products.
  • You can get customer feedback.
  • You can use it as a platform for pulling towards you new customers.
  • You can foster your relationship with your existing clientage.
Marketing on social media provides you with many advantages. These advantages can be listed as:-
  • Wide reach: Since millions of the people from all over the world visit social media all day so it offers you a wide reach to them.
  • Strength to reach out: Many sites of social media can help you in reaching out to a particular group of people if you wish to. You can also target people from a particular location.
  • Cost effective: Many of the social media where you would like to carry out your marketing campaign are generally free of cost and even the paid ones also seek low cost only.
  • Personal touch: Use of social media for marketing helps you to get personally in touch with your clientage and this way you can not only foster your relation with them but can also win their trust.
  • Quick: Social media is one of the quickest ways of distributing any particular information to a large number of people.
  • Ease: Marketing through social media keeps you at ease as you don’t require any advanced skill or machinery. With meticulous planning you can easily score there.
Many companies and businesses have also been known to use online technology so as to assist their marketing strategy in different ways such as:
  • Development of mobile applications so that they can reach their targeted customers through phone also.
  • Modification of websites to ensure the proper running of it on mobile phones and other devices also.
  • Providing online payment options to their customers to keep them at ease.

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